We began a reader census a couple of weeks back. See the original article here: ‘Reader Census – Your opinion counts‘.
Thank you to everyone who has taken the time to complete the census. It will remain open so please take a few minutes to share your opinion
- So far the average completion time is less than 90 seconds
- It only has 6 simple questions on one page
- As you can see we are acting on the data you provide us
I thought I would share some of the results so far.
General Outlook – Hungry for Knowledge
Readers like to read a balance of opinions from different people, from different geographies in different circumstances. You like the fact we’re not ITIL zealots and try to provide a balance of opinions. You like the fact we’re vendor neutral and not stuffing sales messages in your face.
Overall, I would say respondents in the census are hungry for knowledge – you want to know what others are doing, how they are doing it, the challenges they are facing and how they are addressing them. You want to keep an eye on the market and stay current with practices.
Keep it Real
In terms of future direction and content you would like to see – the message we have received is to keep it real. You want pragmatic examples and use cases.
“Show me examples and experiences of people that are doing it well in real life, rather than theorists who can tell us how it should be done but are yet to do it.”
There is also a desire to hear from organisations of different sizes:
“If possible it would be nice to have content which feel less america centric. I would been keen to get insights on how itsm is done in “second world” places, this may be a more accessable option for small shops.”
In terms of content types or content vehicles, your preferences in order of priority are:
- Industry news
- Product Reviews
- How to / Instructional guides
All options are shown in the graphic below (‘Aggregate score’ is a weighted score based on strength of opinion).
Thanks again to all those that participated – please keep sending us your feedback.