News, Reviews and Resources for ITSM Professionals.

Transforming the User Experience

Home » Opinion » Transforming the User Experience

4813041825_072902db4e_zWe often hear that we need to do more to transform the ‘experience’ of our IT Customers. Transforming what? Why do we need to do this?

Well because so many IT customers and users complain about the quality and level of communications and feedback when dealing with IT departments. This can vary from simply being too slow to respond, or slow to run projects, being negative or resistant to change, (the department that likes to say no). Also there is the need to keep up with new technologies and it seems that our internal IT departments can’t keep up. In the past IT users didn’t have anything to compare this ‘experience’ with, but now everyone buys IT in some way and this has (justifiably) raised much higher expectations.

Here’s some points I regularly find mentioned by IT Customers and business people about their IT departments

 

  • Not easy to ‘do business with’
  • Too much senior focus on technical detail and components
  • Defensive, over protective ‘old IT’ approach
  • Lack of relationship – need to get out and talk/listen more
  • Poor communications across  management and teams
  • Lack of valuable Management Information – or clear targets/service criteria to measure
  • Clunky horrible old tools that we are expected to use

 

For me the case for transformation is absolutely clear and there is right now a great opportunity to do this and win back hearts and minds around the skills and value of IT. We can change from the ‘blocker’ to be the enabler and the solution provider, simply by

 

  1. Realising we can’t do everything ourselves – so we need to use more automation and shared sourcing to free up our time and resources
  2. Using freed up time to focus on customer and business priorities
  3. Using new tools and innovations to improve the experience of dealing with IT – and beyond

 

We can’t keep up with all the latest trends and new tech, particularly if we are constantly firefighting and chasing our tails with inefficient processes and tools. There are areas that can be automated like request management and provisioning, password maintenance, procurement and standard implementation that can free up significant technical resources. In addition its no longer acceptable to get users to use old menu based and confusing, non-user friendly portal and tools – particularly if this is sold as being ‘progress’. Its vital to get colleagues and customers on board by offering a seamless and enjoyable experience when ordering kit or requesting new services – and the tools on offer really can help here.

If we also accept that we probably need to use some sort of shared sourcing model, then there is emerging experience and expertise in this areas – SIAM or Service Integration and Management provides the opportunity to really think through end-to-end service delivery and the associated supply and value-chain activities required. In the past it was too easy to simply outsource a problem, or an area that apparently wasn’t adding value –like a service desk. However it’s important to understand firstly the supply chain (i.e. what is done to deliver a service) and then the value chain (where the areas of value, cost and efficiency lie in this chain) – in order to identify what needs to be kept in-house and what can be outsourced, and still meet business objectives.

All of this requires IT organisations to get out and talk/listen to their customers, as well as building a clear model and understating of what they deliver and how it provides value – so service design and catalogue are key elements. However the real point is the need to first engage then deliver what is really needed by your customers. Sometimes this requires a first step of appreciating and accepting what the current ‘experience’ is like. It’s a good idea to try and use your own services and then listen to those that have to do this regularly – for feedback.

Overall we need to be able to ‘walk in our customer shoes’ and use this as input to drive the best possible experience when dealing with us. It’s easy to talk about doing this but a harder job actually getting out and doing it and also translating the feedback into something truly transformational and enjoyable for customers, and not just another IT-driven tool that is there to serve the IT departments way of working.  So, in order to transform the User Experience, we also need to transform the way that IT works and does business.

Ultimately we can use this approach to develop our service mantra beyond IT – and many are doing this, using portal and request management tools as a starting point to implement single tools and process across a number of internal and external departments – HR, Finance and marketing. As such many forward thinking IT organisations have managed to transform themselves as part of this into clear ‘value providers’ , rather than the guys who like to say ‘no.

 

So let’s say ‘YES’ to transformation – both the User/Customer experience and of course ourselves…

 


 

ITSM Review Transforming User Experience event – how can we help?

The event will focus on the underlying issues, opportunities and solutions available to help you make your transformation. The day will include expert guidance including output from recent ITSM review studies and the current ‘Self Service’ Review.

ITSM Vendors will be on hand to show how their solutions have been used in new and innovative ways to help their IT customers achieve success and value together with a selection of workshops facilitated by a mix of industry peers, practitioners, consultants and vendors to discuss and map out practical strategies to help make your transformation a success.

Click here for more information!

 

Image Credit




comment closed

Product Group Tests

Article by Topic