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Pink14 Preview: What’s the big idea?

“Sometimes you’re so busy putting out fires that you don’t have time to improve fire-fighting or fire-safety” Do you ever get a Big Idea?  You’ll be talking or reading about ITSM and the proverbial light bulb comes on.  You see a connection or an underpinning concept that you hadn’t seen before.  Sometimes it appears to be an original insight, one you haven’t heard... 

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