Video Review: Cherwell EMEA Customer Conference 2015

Cherwell EMEA Customer Conference 2015
Cherwell EMEA Customer Conference 2015

The ITSM Review was invited to Cherwell Software’s EMEA Region Customer Conference on February 11th 2015, in Windsor, Berkshire, UK hosting in the region of 130 customers and partners.

The 2 day conference consisted of 25 educational sessions, covering ITSM & ITAM best practices from a mixture of Cherwell staff from the US and UK, industry experts and Cherwell customers.

We were keen to attend as customer conferences are always a good way to get a good understanding of what challenges ITSM professional face in their everyday work and how they use technology to find solutions to address these challenges in an informal and relaxed environment.

ITSM as Organisational Focal Point

There was a friendly and upbeat atmosphere at the event led by European MD Tony Probert and his team.

The Cherwell motto is ‘Innovative technology built on timeless values’ which seemed to fit the ethos of the event as the focus and structure of the first day was on simple and old fashioned customer engagement; listening to their customer’s feedback and requirements of the software and as importantly, how it is used to drive innovation of the tool in the future. The feedback loop from their customers accounted for 31% of version 5.0 enhancements came directly from customer requests.

Cherwell President Craig Harper opened the day with explaining that Cherwell were growing rapidly ( 1172% growth last year- Same as Linkedin) but were maintaining the right balance between customers, investors and employees. A refreshing approach in a world of software companies driven by the motivations of venture capitalists.

Engagement and Agility over Firefighting Efficiency

There was a very refreshing and thought provoking presentation from new VP of Product Marketing Jarod Greene, who stated that currently ITSM is reactive ( firefighting) and now needs to move towards a strategic response that is both innovating and engaging. Greene stated that there were the 4 Ps:

  • People: It’s all about the People
  • Place : Be where the business is
  • Platform : Appeal to the business user
  • Performance : Measure success in business outcomes

Thanks to the Cherwell team for inviting us!

Reasons to be cheerful: ITSM in the ascendancy at #SITS13

I have just returned from the Service Desk and IT Support show held at Earls Court in London over the last couple of days. It has been great to catch up with industry friends: old, new and digital.

A snapshot of ITSM Industry sentiment from the last two days would be: Buoyant

  • If 2012 was about thinking/planning, 2013 is about doing
  • Many more organizations are looking to proceed with projects and have a green light on implementation
  • Visitors come armed with very specific requirements and needs rather than ‘we might be in the market for a new helpdesk’
  • Frameworks are a given, it’s much more than Service Desks – visitors have much broader, longer term ITSM objectives

But don’t take my word for it – Some pillars of the ITSM industry have kindly shared their views:

Peter Durrant, LANDesk
Peter Durrant, LANDesk

Peter Durrant, Enterprise Sales Director for LANDesk Software, who recently hit 150% of their European Sales target, reports new clients are increasingly approaching LANDesk with end-to-end ITSM requirements rather than replacing ticketing systems. In difficult times, customers see LANDesk as a low risk and reliable option with a strong reputation.

Colin Rudd, itSMF
Colin Rudd, itSMF

Colin Rudd, Chairman itSMF UK reports good interest in membership at the show. Echoing Peter’s comments above Colin stated the industry is maturing beyond ITIL and Service Desks into much broader ITSM requirements. Exciting times for the industry and to be part of the itSMF community.

Tony Probert, Cherwell
Tony Probert, Cherwell

Tony Probert, Managing Director UK and EMEA at Cherwell Software stated that SITS is a barometer on where the industry is going and his judgement from the last few days was a lot more positive. Projects are becoming unstuck, purse strings are being released and the industry is looking very positive. Clients are becoming very specific about their requirements and have moved beyond Incident, Problem and Change to Portals, Systems Integration and Advanced Reporting. Cherwell have put effort into building their partner community and have recently signed up new business partners in Spain, Russia, Hungary and Norway.

Emma Spear, SDI
Emma Spear, SDI

Emma Spear, Head of Marketing and Events at The Service Desk Institute broke with the norm with a relaxed and sociable ‘tea party’ presence at SITS. Emma reported the SDI Service Desk Certification was very popular and the team were preparing for the SDI Conference on June 18th – 19th in Edgbaston.

Tom West-Robinson, Marval
Tom West-Robinson, Marval

Tom West-Robinson, Account Manager at Marval Group also noted that show visitors have a much clearer understanding of what they want and that projects are beginning to make progress. Tom stated that many organizations face high value maintenance renewals on their existing helpdesk software and are actively investigating better value alternatives.

Andrew Smith, BMC
Andrew Smith, BMC

Finally, Andrew Smith, Solutions Marketing Manager at BMC Software, expressed his surprise at the vibrancy of the show. He stated that although 2012 was good in terms of visitor numbers, this year has been particularly good for the level of engagement. Lots of companies were talking about projects in 2012; in 2013 they are starting to implement them. Andrew noted it was great to see new exhibitors and alternative technologies appearing as well as the industry regulars.

SITS visits Berlin in late September before returning to Earls Court in April 2014.