Yesterday, AXELOS launched a brand new competition aimed at helping IT professionals kick-start and/or revive their ITSM initiatives.
With the help of independent, industry experts, AXELOS will be providing entrants with a list of tasks, along with practical guidance on how to successfully complete them in order to start people out on their journey of ITSM improvement.
AXELOS’s objective with this competition is to show how ITSM improvement initiatives can be agile, iterative, and business focused, and that CSI is an integral part of all processes and activities. There is no need for a huge 2-year-long project plan to kick things off – a few enthusiastic people with proper guidance can achieve a lot! The outcomes from this competition will serve as the basis for each participating organization to create their own prioritized list of improvements – a proper CSI register. The prizes that AXELOS has selected for the most impressive ITIL journeys will help to engage the whole organization at the next level, and to build the momentum.
The competition, otherwise known as the “ITIL Journey”, will be divided into three 2-week sprints, each of which will have a specific focus. In order to participate you will need to download the AXELOS foldable prism.
The sprint topics will be:
Sprint 1 – Listening and Engagement – May 12th – May 25th 2014
Sprint 2 – Quantifying and Reviewing – May 27th – June 8th 2014
Sprint 3 – Prioritizing and Planning – June 9th – June 22nd 2014
Each set of tasks for individual sprints focuses on the theme of the sprint and builds on the previous sprints. The tasks for each sprint will be revealed in the beginning of that sprint.
By the end of the competition, when all three sprints are completed, you will have a prioritized list of improvements that is based on actual data and business requirements, rather than just on hard-to-prove gut feeling. You will also have shown, by completing a few low hanging fruit improvement tasks, that the initiative does bring value – and this helps to build a momentum in your organization. All tasks from previous sprints will be available in an ordered ‘backlog’ – this way, you can include them in your sprints along the way.
The competition is not UK-only-based and you can take part from anywhere in the world. All you need to do to enter is submit a photo of your completed prism along with any documentation that you have created to AXELOS by 30th June 2014.
You don’t have to have been involved from the start to join in either. You can essentially even join in the third sprint, you will just complete less tasks. For maximum value to your organization and for the best chance to win the competition, we highly recommend that you start your ITIL Journey now (or at least as soon as possible).
The three best submissions will receive a voucher for a full-day in-house ITIL simulation game from one of the following Accredited Training Organizations (ATOs): G2G3, Gamingworks and Simagine.
In a nutshell
Find out how to engage with your customers and understand their needs
Review and evaluate your current processes and metrics
Identify quick wins to address first and get buy-in from stakeholders
Map your activities to value your customers expect
Make use of free-of-charge insights and guidance from industry experts
Win a full-day ITIL simulation for your organization
For more information about the ITIL Journey competition, including how to take part and submit please visit the website.
As 2013 begins to draw to a close, I thought it would be nice to finish off the year with a final article that’s an overview of what has happened at the ITSM Review over the last 12 months. That’s right, this will be our last post for 2013 because the entire team is heading off to fill their faces with mince pies and sherry. But don’t worry we’ll be back in 2014 with slightly bigger waistlines and lots of exciting plans for 2014 (insight into which you can find at the end of this article).
Ironically I like neither mince pies nor sherry.
Visits and Growth
We have had nearly 230,000 page views this year, an increase of a whopping 210% from 2012!!! A huge thank you to the circa 120,000 of you for coming to read our content.
Visits to our site increased by an astounding 58% between the end of June and end of July alone, and then continued to grow on average by 5.5% every month.
Our Twitter followers increased by 193%.
One thing that I think it’s worth pointing out here as well is that the bulk of our readers are not actually situated in the UK (which is what a lot of people presume given that this is where we are based). In 2013, 17% of our readers were from the UK, but an impressive 30% were actually from the USA. Perhaps we should open a US office?! A large proportion of visitors also came from India, Germany, Australia, Canada, The Netherlands, France and Sweden, as well as plenty of other countries too.
Owing to us attracting more and more visitors year-on-year from outside of the UK and America, we are increasingly being asked to produce region-specific content. We are therefore looking for practitioners, consultants or analysts based in Asia, South America, Africa, and Europe who would be interested in writing about their experiences of ITSM in other countries. If you are interested please get in touch.
Of those articles only number 3 was actually written and published in 2013.
I have to say congratulations specifically to Simon Morris here as well, because his KEDB article was not only the most-read article of the year, but it achieved 37% more hits than the second most popular article of the year! (And that’s not counting the hits it originally got in the year it was published).
Of the articles written and contributed in 2013, the top 3 were:
Is there a specific topic that you would like us to write about? Are there are practical pieces that you would like to see us cover to help you in your day-to-day job? Please let us know.
In 2013, we were pleased to welcome 3 new, regular content contributors to the ITSM Review. These are people who now write for us on a regular basis (roughly once a month), so you can expect to see a lot more great content from them in 2014. They are:
A great big thank-you to all of our regular and ad hoc contributors for helping supply with us with such fantastic content.
If you’re reading this and think you might be interested in contributing content (we welcome content from all, including) please get in touch.
Given that we had over 230,000 pages view this year, I thought that many of you might be interested to see what it was that people were searching for on our site. The top 20 searches of the year were as follows:
Known Error Database
Proactive Problem Management
What is Service Management
Cherwell Software Review
Gartner ITSM Magic Quadrant
ITSM Software Review
Major Incident Management Process
Free ITIL Training
KEDB in ITIL
Are there any search terms that you are surprised to see on there? Or anything that you would have expected to see that isn’t?
Our aim was not only to spread the word about The ITSM Review, but to spend time with delegates to find out what things they are struggling with and how we might be able to help them.
Next year you can expect to see us the PINK conference in Las Vegas, and we hope to announce some other new, exciting partnerships for 2015 in the New Year!
In May we launched the ITSM Review App (Search ‘ITSM’ in the Apple App Store).
Then there is the ITSM Tools Universe, which we launched at the end of November. The Tools Universe hopes to shed light on the emerging ITSM players (as well as the major competitors) and, over time, the changes in the position of the companies involved and moves in market share. Most importantly it is free to participate and unlike any Magic Quadrant or Wave, the ITSM Tools Universe is open to ALL ITSM vendors. 9 vendors are already confirmed.
If you are a Vendor and are interested in learning more the ITSM Tools Universe please contact us.
Additions to the team
As of 1st January 2013 the ITSM Review was still simply just the man you all know and love Martin Thompson (he tried desperately to get me to remove what I just said there… modest and all that jazz).
However, ITSM Review finished 2013 with an additional 3 employees:
In January 2013 Glenn Thompson (you’d be right to suspect that they might be related) joined full-time as the company’s Commercial Director. For some reason there was no official announcement (we’ll blame Martin) so for some of you this might be the first you’ve heard of it! Without Glenn we’d struggle to continue to offer all of our content to readers free of charge, so despite the fact that he’s a Chelsea fan, you’ve got to like him.
In July, for some reason Martin decided it would be a good move to hire some strange blonde lady who liked penguins (that would be me) as the Marketing and Community Manager.
Finally, in October Rebecca Beach joined as a Research Analyst. Famous for being a “gobby midget”, Rebecca will be writing most of our ITSM research and reviews in 2014. Rebecca also spends time (in conjunction with me) making fun of Martin and Glenn on a regular basis (it’s not our fault they make it so easy).
So then there was 4.
If you’re interested in any upcoming job opportunities at the ITSM Review (or ITAM Review), then please let us know. We certainly plan on increasing that number 4 in 2014.
What’s planned for 2014?
Next year we are hoping to broaden our coverage of the ITSM space even further by securing new content contributors; participating in more industry events; launching new products (such as video product reviews, webinars, and case studies); and more.
We’re also looking very seriously at the possibility of running regular ‘social meet ups’ like we recently did with the Christmas get-together.
In addition to the publication of our ITSM Tools Universe in the Spring we will also be continuing our Group Tests, and a full list of topics for the Group Test series will be published early January.
In addition to the above we also have some planned changes in the works for our website. Nothing too major (it will still look like the ITSM Review that you know and love), just some cosmetic updates to make it easier on the eye and increase your ability to easily find what you are looking for.
Watch this space and we’ll keep you updated of our plans throughout 2014!
Is there anything you would like to see us doing in 2014 that we’re not doing currently? Are there any changes that you would like to suggest to the website? Would you be interested in a tooling event or social get-togethers? Are you a Vendor who is interested in our Group Tests? We welcome your feedback, so please get in touch.
2013 is drawing to a close. Our success and growth throughout the year has made everybody here happy bunnies; but most importantly we hope that our content / site / presence this year has made YOU a bunch of happy bunnies. The whole purpose of the ITSM Review is to help ITSM practitioners, and everything we do has that end goal in mind. Even if we only gain an additional 5 readers in 2014, so long as our content aids those 5 people and makes their work lives easier then these bunnies will continue to have smiles on their faces.
So with that image of turning the entire ITSM industry into smiley rabbits, I bid you all a Merry Christmas and a Happy New Year! Thanks for reading throughout 2013; without you… the ITSM Review doesn’t exist.
I must admit to being tired, frustrated, disappointed and angry at the latest mega hype around ‘gamification’. Why? You would think that being a company that develops business simulation games we would be happy, right? Or perhaps you are still asking “what has ‘gaming’ got to do with ITSM”? You are probably thinking that gaming is just a nice way to make training more fun and interesting. You couldn’t be MORE wrong, I will show you why shortly.
I am happy that ‘gaming’ is getting attention. I am NOT happy about the general perceptions being created about gaming and I am NOT happy with the general way in which they are deployed.
These perceptions and poor deployment are damaging the credibility of gaming as valuable intervention instruments. In this article I want to try and demonstrate to you that a game isn’t just a nice to have add-on to ITIL training to make it less boring, nor simply a great way of creating more ‘awareness’. These are the LEAST valuable benefits of gaming.
The general perceptions, partly prompted by the new breed of software developers, is that gamification is all about digital, video, on-line, and engagement type games with leader boards, badges and rewards; great for marketing and driving traffic to web-sites.
When I talk to people about business simulation games they often ask “Where can we download it?”, “Is there an on-line demo we can play?”, “Can I install it on my iPad”, “Do I get to shoot people in the game?”….the last one was a joke by the way. It seems that people are prepared to queue up all through the night to buy the latest game that allows them to shoot people and score points! But they don’t want to invest in a business game because they don’t see how it adds value!
I am NOT saying that these computer based games are of no value. They are extremely powerful if used correctly, with a clear set of business objectives. I am simply saying there is moreto gaming, such as classroom based business simulation games – dynamic, interactive, experiential learning environments in which people have to work together, face-to-face to solve problems and learn.
Learning to discuss, engage in dialogue, make agreements, give and receive feedback, resolve conflicts, and convince somebody of the business case, these are all difficult to simulate in a computer game.
Yet these are some of the competences required when deploying best practices such as ITIL, and these are some of the key reasons ITSM improvement initiatives fail! A simulation game is a great way to test and explore these types of behavior.
People leap onto games as the next TOOL. Just like many organizations used ITIL as a TOOL to be ‘implemented’ – and generally failed, just like organizations who buy expensive service management TOOLS and then find they aren’t being used properly.
One of the top ABC (Attitude, Behavior, Culture) worst practice cards chosen in workshops world-wide is ‘A Fool with a tool is still a fool’ – It’s not about the TOOL, it’s about what you do with it. I often hear people say ‘We played a game…..didn’t see the results we HOPED for’. ‘It was fun, created energy but…’. That is because they deployed the game as a TOOL; a product.
A game is not a one-size-fits all, just like ITIL needs to be customized to the needs of the organization, just like a tool needs to be customized to the needs of the organization, so too a game facilitation needs to be customized to the needs of the organization.
Gartner predicted that 80% of gamification investments would fail because of poor design – not aligning them with the organization’s needs. Questions need to be explored such as: what problem are we trying to solve, what behavior do we want to confront, to learn, to test, to explore, who needs to play which roles and why? What will we do with the captured learning and improvement points? Basically a game needs to be played in the context of the organization to ensure a maximum return on the investment. However when done well the returns are high.
A game needs to be part of the learning process
This means that a game needs to be part of a learning process:
Before activities (customization)
During activities (facilitation, fit-for-purpose, fit-for-use)
After activities (transfer & embedding).
Unfortunately many organizations do not do this, they simply say “let’s play an ITIL game and let people learn about ITIL”! – just like many people don’t do this with ITIL training either – “let’s send people on ITIL foundation training to get an ITIL certificate and learn about ITIL” they say. “Oh?” we ask “and what problem do we HOPE to solve by sending them on the training? How will we ensure the learning is transferred to the workplace”? – questions which are often just meets with blank stares!
Is it any wonder that with more than 1.5 million ITIL certificates still many organizations fail to get the HOPED for value?
So how is a game going to help with all this?
I’m glad you asked.
We recently conducted a survey with training organizations and customer organizations into the effectiveness and benefits of simulation games. This survey was conducted with consulting and training companies offering games and customer organizations who have used games. It is interesting to see the difference in perceived benefits between the training companies offering the games and the customer organizations who took the time and effort to do the groundwork (before-during-after).
Our first survey question was ‘when are simulation games most effective?’ The answers were:
To support culture change initiatives
To create understanding and ‘buy-in’ for a best practice (such as ITIL, Prince2, PMI, BPM, CoBIT)
Translating theory into practice
Breaking down silos and creating end-t0-end, ‘team working’
As you can see simple ‘awareness and understanding’ scores number 2 in the list and supporting a culture change initiative within IT scores the highest. Failure to address organizational culture was named as the top reason for ITSM initiatives failing according to the OGC planning to implement service management book. This is one of the reasons we published the ‘ABC of ICT’ book and assessment (card set) to help address these issues, and this is where a simulation game starts to get serious.
Serious gaming to solve serious problems.
Our second question was ‘what are the benefits of simulation games?’.
Better understanding and buy-in for ITSM best practices, experiencing the benefits
Better understanding of other groups perspective
Better understanding of customer expectations and customer centric behaviour
Agreed improvement actions captured and a willingess and commitment to execute them
Improved quality of services resulting from the change in behaviour as agreed in the simulation game experience
People started applying the behaviour they had experienced in the simulation game
Reduces time, cost and effort to implement as people have a better understanding of how to apply after following a simulation
People started confronting each other on ‘undesirable behaviour’ as they had experienced in the simulation
People got together more after a simulation game to analyze and improve their work together, ‘improving your work is your work’ – CSI
As can be seen from the responses games are considerably more than simply instruments to make training more fun or just to help create awareness.
Top benefits as perceived by training and consulting organizations
‘Better understanding and buy-in for the benefits of ITSM best practices’, which helps address the biggest reason for ITSM improvement program failures – Resistance to change.
Better understanding of other groups perspectives’, which demonstrates a simulation’s effect at ‘breaking down organizational silos’ and helping to ‘foster end-to-end working’ and ‘more effective team working and collaboration’.
‘Better understanding of customer expectations and customer centric behavior’, which shows a simulation helps ‘IT has too little understanding of business impact and priority’, and ‘IT is too internally focused’.
‘Agreed improvement actions captured and a willingness and commitment to carry them out’. Which shows how a simulation can help provide input to a service improvement initiative. Creating a shared perception of improvement needs. This helps ‘Empower’ people to improve their own work.
Top benefits as perceived by the supplier organization
‘Improved quality of service resulting from the change in behavior as agreed in the simulation game’. This shows how a simulation has a positive impact on creating ‘desirable behavior’. Participants learn how to translate ‘knowledge into results’, which leads to quality improvements.
‘People started applying the behavior they had experienced in the simulation game’. This shows how a simulation helps ‘translate theory into practice’. This also demonstrates not only buy-in to the new ways of working, but also a commitment to execute.
‘Reduces time, cost and effort to implement (best practices) as people have a better understanding of how to apply after following a simulation’. This shows how a simulation can help reduce risks of an ITSM improvement initiative from failing (70% still do not gain the hoped for value from an initiative), as well as speed up the adoption and value realization.
‘People got together more after the simulation game to analyze and improve their work together’. This shows how a simulation helps foster a culture of ‘continual service improvement’ and enables people to apply a pragmatic approach to analyzing and improving their work.
So back to the title. ‘A game is just nice to have right?’ – yes if you want to simply use it as an off the shelf TOOL to create awareness. Wrong! If you want to help change the attitude, behavior and culture in your organization and ensure a sustainable, lasting improvement that delivers value.
Want to hear more from Paul? He will be presenting in Birmingham at the itSMF UK Conference and Exhibition, 4-5 November. You can catch him on day 1 for his session “Grab@Pizza – Experience Business & IT Alignment in ACTION” (please note that this session has limited attendance), and/or day 2 looking at “Creating a Measurable Return on Value of an ITSM Training Investment”.
Paul has been working in the IT Industry for more than 30 years fulfilling a wide variety of roles from Computer Operator, to Systems manager to IT Services manager. Paul has been actively involved in ITSM for more than 20 years as both an Senior consultant, Service development manager and as ITIL author. He was a project team leader for the original BITE (Business IT Excellence) ITIL process-modeling initiative, and co-author of the ITIL publication “Planning to Implement IT Service Management”. He was a member of the ITIL advisory group for ITIL Version 3. Paul is also co-director and co-owner of GamingWorks, the company that developed the internationally renowned ‘Apollo 13 – an ITSM case experience’ ITIL simulation game. He was also co-author and cartoonist for the itSMF ‘Worst practice’ publication “IT Service management from Hell” and more recently the ‘ABC-of-ICT’ publications focusing on Attitude, behavior and Culture within IT organizations.